All You Need To Know About Partnering With a Local SEO Reseller

Unless a paradigm shift takes place in the online world, this couple is probably here to stay. SEO, or search engine optimization, is by far the most effective marketing strategy compared to all other forms of traditional and digital marketing. According to HubShout, 70-80% of internet users overlook paid ads but concentrate on organic search results instead. What does this mean? If your website is not optimized for search engines, you are at risk of losing more than half of your target customers to your competitors despite paying money to run online ads and campaigns.

Creating a workable and effective SEO strategy is anything but easy. Regardless of the size of your company, you need time and deliberate effort to learn the ropes of SEO. While this is possible, many people often opt to hire experts to do the heavy lifting for them. Sure, this costs money and just seems unnecessary but if you think about it critically, it actually saves you a lot over time. Outsourcing optimization lets you worry about running your business and talking to clients rather than trying to crack the hard nut that is SEO. It makes you shift your attention to offering high-quality service to your clients.

This article seeks to offer a better understanding of the partnership between business owners and SEO reseller. What are the services they offer? What should you look out for when choosing local SEO resellers? Is it even a worthwhile investment?

Hopefully, by the end of the read, you will have answers to the questions above.

Which services are offered by SEO resellers?

Ideally, a local SEO reseller handles all the dirty work surrounding the subject of search engine optimization. Often, they will have different departments all working seamlessly to see to it that your page ranked high on Google.

For instance, they have copywriters is to develop content. Not just any content but relevant, optimized, and engaging content targeted at your target audience as well as search engines. Your input will be crucial during this stage for obvious reasons.

The optimized content will then be monitored by analysts to ensure the following:

• More backlinks
• Better search engine rankings
• Heavy traffic

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Types of SEO resellers

SEO resellers vary. Before you hire one, you must know which specialization they concentrate their efforts on. There are two main SEO strategies upon which SEO resellers base their services on. Let’s look at each one of them down below:

On-page SEO

On-page optimization concerns itself with content optimization to make each page on the website attract the attention of both search engines and internet users. This includes (but not limited to) the following:

• Keywords: Keywords play a major role in content optimization. In this SEO strategy, the knowledge of how to properly place keywords in your content is crucial. The reseller must also know how to assign keyword categories into primary and secondary keyword categories for better ranking. By placing keywords right, the website can send signals that the site has useful content to the user and therefore deserves better ranking on the search engine results page (SERPs).
• Meta tags, Meta descriptions, and alt attributes: Apart from keywords, Meta tags, Meta descriptions, and alt attributes are necessary tools that make your content readable and easy to be found by search engines. A Meta description is a succinct description of the website while a Meta tag is used for primary keywords. Alt attributes are mainly used to describe photos so that Google can better interpret it and rank you accordingly.
• Internal linking: As the name suggests, this SEO strategy is all about building strong links towards your website. Links are the backbone of any website and go a long way in showing you off to readers in other blogs and websites. An SEO reseller doing this known how to get as many relevant and strong links to increase user engagement.
• Visual SEO: Apart from website and landing pages, images and videos are great tools that have the ability to enhance your SEO efforts greatly. In fact, today’s internet user is geared towards images and video rather than plain text. Some SEO resellers have been known to specialize in image SEO. All they do is get images and video to compliment your content. Sounds basic but there’s so much that goes into it.

Off-site SEO

On the other side of the spectrum, off-site SEO refers to the technique of promoting content that is already online. SEO resellers in this category essentially do the following:

• Backlinking: Backlinking is widely used by business owners to improve the authority of their websites. When you get authoritative backlinks from other websites, your traffic will increase. An SEO reseller dealing with back linking understands how to source for correct links and how to properly source them.
• Commenting and answering queries: Customer engagement makes for a great SEO strategy. SEO resellers know this too well which is why they offer these services as part of their package. Apart from improving the picture of your company, answering customer queries also help attract other customers to your website.
• Sharing: After publishing content on the blog, an SEO reseller will take a step further and share it on your various social media platforms. This increases traffic to your website or blog and gives you an opportunity to target more customers.

An SEO reseller can offer both on-site and off-site SEO services or choose to specialize in one strategy only. Furthermore, they may further specialize by picking only one strategy in any of the two broad categories and work towards becoming authorities in that niche.

Benefits of outsourcing to a local SEO reseller

If you have a website that keeps getting lost in the pool, you probably need to shift gears and hire a local SEO reseller. An in-house SEO team is okay but if you really want value for your money, go for the experiences and knowledgeable guys.

Here are some benefits your business is bound to enjoy by hiring an SEO reseller.

• • Higher Rankings

Expectedly, better SEO management means better search engine ranking. Good ranking is what will get you traffic and as you know it, traffic is what you need to convert. An SEO reseller agency has the experience, knowledge, and resources to optimize your website and make it come out of the shadows into the light.

• • Professional Website

A website is undoubtedly the lifeblood of digital marketing. It is for this reason that you need to exercise ultimate attention when developing your website. Rather than hiring web designers, web developers, and graphic designers, partner with a good SEO reseller who has handled diverse projects of that nature and who can get you a professionally designed website. It is not only cost-effective but you will be guaranteed of results (if you pick the best guys for the job)

• • Enhanced Link Building

Links are vital when doing search engine optimization. Strong links help a “weak” website stay afloat. However, the process of acquiring legitimate links takes efforts and time which is why you need an SEO reseller to worry about all that as you focus on your business.

• • Better Social Media Management

The importance of social media for SEO cannot be emphasized enough. Your social media profile is what you need to increase your brand awareness and built trust with your audience. Again, managing social media profiles needs time and a ton of effort. With all the customer emails to answer and products to deliver, will you have time to be a social media expert?

• Affordability

SEO resellers may appear expensive at first but with all the experience and mastery of the game that comes with them, hiring one might be the best economic decision in the long run. An in-house team of SEO experts needs regular training, replacement from time to time. Additionally, there’s the risk that they might not deliver in the end despite pouring heavy resources and commitment to making them better. An outside SEO reseller knows that his career is on the line if they don’t make their clients happy.

What to Look For In an SEO Reseller

All the aforementioned benefits of outsourcing SEO don’t come easy unless you partner with the right reseller. If you get an agency that is incompetent, your story will certainly be ugly. So what should you look out for in an SEO reseller?

Here are the leading tips:

• • Knowledge

First and foremost, an SEO reseller should be armed with vast SEO knowledge. They should be able to articulate what an effective strategy looks like and how to achieve better rankings on search engines. Seek to know if their SEO ideas sound actionable and creative. Do they seem to know what Google wants in 2019 and beyond? How do they want to approach link building, keyword research and website structure? These are important things to look out for in a local SEO reseller.

• • Technical capabilities

A great SEO reseller should have stellar technical capabilities. What do we mean by this? They should be able to solve all issues that concern themselves with SEO. For instance, when a client seems to have a technical hitch accessing your page, they should step in and save the day. By granting them access to control and navigate the activities on your site, they should be able to clearly explain certain concepts that seem too difficult for you or your clients. They can display this attribute by showing you past work.

• • Competency of the staff

As seen before, SEO agencies always work in teams. It just takes teamwork to build a winning SEO strategy. In light of this, the competency of the staff of SEO resellers is often a subject of consideration when choosing who to work with. Don’t be afraid to engage the writers, web developers, and designers of your prospective SEO reseller.

Ask them all manner of questions. Find out if they know how to engage users, how to get clicks and how to leverage all other SEO tricks to get your desired results. After all, it’s your money and you deserve to get what you pay for, right?

• • Specialization

As mentioned earlier, SEO resellers can be on-page, off-page or both. Who you choose to partner with heavily depends on your SEO needs for that specific time. Perhaps, you have a strong off-site SEO team that can do an effective promotion strategy in which case you will only need to hire an on-site reseller only. What if you want both services from one reseller? These are things to think about before picking one.

• • Legitimate SEO strategies

Many SEO resellers often combine white hat and black hat SEO. Some actually propose this during the interview stage while some keep it under wraps until later when things go south. To be on the safe side, choose an SEO agency that shuns black hat SEO strategies including spammy links, keyword stuffing, paid links, and cloaking to produce good ranking results.

Good Communication

This is a rather cliché quality but one that needs attention when it comes to hiring an SEO reseller. A long-lasting mutual beneficial partnership with an SEO reseller is built on excellent communication. Apart from setting realistic SEO goals, the reseller you choose to world with should keep updating you on the progress of things on a regular basis. Additionally, they should involve you when brainstorming creative solutions for an issue that arises, giving client feedback, developing content etc.

Partnering with an SEO reseller is a great option for website owners. It comes with a host of benefits that will certainly enhance your SEO efforts substantially. However, you need to be careful when selecting who to partner with. Lucky for you, with the tips suggested above, you can filter your applicants and arrive at the right fit for you.