STEP 1: You give us your brief
A tight brief will ensure we are aligned on details, needs and objectives, and where we need to focus efforts to truly make a difference for your website or brand. As a starting point, you can consider the following questions:
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- What are my main objectives?
- Increase sales or website traffic? Raise brand awareness? Drive engagement with key audiences? Build backlinks?
- Who is my key audience?
- What is my available budget?
- What project timings am I looking at?
- How will I measure success? What are the metrics I am interested in?
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STEP 2: We build & deploy your outreach campaign
- We will take your brief to heart and put together a proposal that we believe would help reach your objectives in the most cost-efficient and impactful manner
- The type of blogger outreach services you are after, such as link building, content promotion, guest blogging or partnerships. Each have their own individual benefits and the most appropriate approach will be decided once the brief has been developed and discussed.
- Together with you, we finalize the approach, including any key links or keywords you are after, and we kick off work
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- Depending on the specific service, our expert content writers develop the relevant materials and identify the most appropriate blogger that meets the specific needs of your project
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- Ahead of publication, everything comes to you for a final review and sign off
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- Once the content is live, we send you an email with your new backlinks
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STEP 3: You see the results
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- Depending on each individual campaign, results are measured and monitored according to agreed key performance indicators
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- Our team can provide additional recommendation and strategic counsel in terms of enhancing or building on existing project
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