Hire A Freelance SEO Consultant
SEO writing is important in improving business owners’ overall marketing goals by driving potential clients to the preferred websites. An SEO consultant seeks to drive traffic to your website by curating keywords and phrases that enable the reader to find the content they are looking for in search engines.
SEO experts can seek to generate a conversion rate of 14.6% if handled correctly. A credible SEO writer should understand what the job entails to ensure they meet the company targets and create content writing structured for its readers.
A freelance SEO consultant seeks to improve the brand image while enabling the company to stay within its budget for growth purposes.
When it comes to SEO writing, various factors should be considered to ensure articles’ success and positioning.
How to hire a freelance SEO
For many startups and businesses, the fastest way to generate revenue and increase sales is to ensure you have the right people in your corner. A good team consists of a credible SEO writer who is conversant with the company’s goals and needs.
A freelance SEO consultant is a good way to go as it saves the company from overhead monthly cost and the responsibility of maintaining a full-time consultant. Freelance SEO’s also dedicate their time to structure personalized content, which can prove difficult when dealing with agencies as they deal with many clients.
So how can you determine whether an SEO freelancer is suitable for your company’s needs? The first step is to research your company website to identify the areas you require assistance. This will help you identify if the problem areas are on website performance, content creation, or tags. This information is vital when finding the right freelance SEO to hire to find your company’s right fit.
Next, you can find potential freelance SEO’s through search engines or referrals. Referrals from colleagues or friends will land you a credible freelancer with a good track record. However, simply searching for freelance SEO in your area will yield the same results. The search results will be able to guide you in finding the perfect fit. If an SEO freelancer doesn’t rank well or isn’t even on the first page of search results, they probably aren’t qualified at their jobs. There are also job listing websites that offer freelancers advertising depending on their level of skills and location, such as Craigslist, Indeed, and Angel List.
With a list of potential freelance writers, the next step is to conduct interviews to determine the company’s right fit. During the interview, it is best to ask questions that seek to ascertain the freelancer’s qualifications. For instance, asking the potential candidate to highlight some changes they would make or fix on a website will showcase their skills. The answers should also be SMART to prevent getting an SEO freelancer full of empty promises and no results. An evaluation test may also be conducted at this stage to enable the company to survey the freelancer’s capabilities. For instance, the test may involve making some minor changes to the website and evaluating public perception and reaction. If the changes are positive and garner increased traffic, the freelancer can be paid and given future tasks. It is best to ensure you have contracts with freelance SEO for the safety of both parties.
How to be a freelance SEO writer
Becoming a freelance SEO writer is not rocket science, as it can take very few weeks to understand if you are dedicated and interested in learning. SEO writing can be learned from books, websites, or through observing an experienced freelancer during his craft.
To start with, becoming a freelance SEO writer requires an understanding of the company’s brand and image. A credible SEO freelancer needs to keep up to date with current trends in the market and update the target audience on new developments. The SEO freelancer should also communicate effectively to both the company team and the audience to prompt a call to action or garner interest in the brand.
A good freelance SEO writer should mimic the voice of the reader and use the right language. For instance, understanding the audience’s tone helps determine whether to use a formal or conversational mode of writing.
Freelance SEO writing involves the use of keywords in places where they would have the most effect. The keywords should come naturally and strategically. For instance, using keywords on the article title and as tags prompts the reader to focus on the article’s intention.
SEO articles should also be easily readable and with correct grammar. Using short and precise sentences helps the reader to be at ease when reading. Leaving blank spaces also breaks down the text for easy navigation.
Using credible data from verified sources also pikes the reader’s interest. A good SEO freelancer should be able to use external links in strategic places. SEO freelancers should also be creative and seek to enhance imagery in their reader’s minds.
How to get SEO freelance work
With the above qualifications and skills on being an SEO freelancer, finding work to do should be easy and attainable. There are numerous companies in the search for qualified freelancers who resonate with their work. Therefore, sending samples of previous work to potential employers should get a callback and ensure the chance of working as an SEO writer.
Identifying individual brand and work offer options helps freelancers identify their niche and potential companies to work with. For instance, tailoring your image to incorporate all aspects of freelance SEO writing will up your chances of finding work. However, this should be done after carefully gauging the level of expertise. A good SEO freelancer should understand their strengths and weaknesses and use that to their advantage. Using strategic SEO positioning to place your image and brand on top search engines will also ensure clients easily access your contact information.
Advertising for work as an SEO freelancer by listing your services in the various work sites available on the internet will enable you to slide right into a freelancing contract.
SEO freelancers looking for work can also start by structuring a budget and checking for reviews. For beginner freelancers, the budget can be adjusted based on the number of reviews it has garnered. A good SEO freelancer should also commit to a daily schedule to help them organize their jobs for effective results.
How to get freelance SEO jobs
After finding work with a particular company, curating content, and finding the right jobs to do will require tools of the trade-in SEO writing. With the stiff competition between SEO freelancers, one needs to develop a niche that will guide them in getting SEO jobs. This niche can be achieved by accessing tools such as SemRush, Moz, and Ahrefs to guide in SEO optimization. These tools have free trials that help familiarize the freelancer navigate the site before paying for further services.
Accessing additional training in sites dedicated to helping SEO freelancers will greatly increase the chances of acquiring jobs. Some training sites offer freelancers a guide to navigating the big world of SEO writing and how to position in the market and attract clients rightfully.
How freelancer helps with SEO
Freelancing in SEO writing is beneficial in many ways. Firstly, a freelancer works with flexible hours and can balance their work and life. This allows them to produce premium content as they are working in a relaxed and favorable environment.
Freelancing also creates independence and career progression. As a freelancer is usually not supervised by a boss, they work exceptionally well by dictating their work progression by managing their time. This puts the focus on the job prompting excellent delivery timelines.
SEO freelancers have good monetary rewards as they can work on numerous freelancing jobs at once and get overtime pay due to the flexible hours. This creates versatility in their craft, making them learn and gain experience in various SEO writing techniques as they work on diverse projects.
Lastly, freelancing for SEO writing enables an individual to put in more hours of work that would otherwise have been spent commuting or in board meetings. This enables the freelancer to work uninterrupted, thus increasing productivity.