SEO Reseller: A Complete Guide to Outsource SEO
What is a SEO Reseller?
A SEO company or individual who offers search engine optimization (SEO) services to clients under their own brand name, but actually sub-contracts the work to another agency or freelancer who actually provides the services.
What is White Label SEO Services?
White Label SEO Services refer to the practice of reselling SEO services under a different brand name. The original service provider offers their services without branding, allowing the reseller to brand the services as their own and sell them to their clients as if they had provided the services themselves.
What is SEO Outsourcing?
SEO Outsourcing refers to the practice of hiring an external company or individual to handle all or part of a company’s search engine optimization (SEO) efforts. This can include keyword research, content creation, link building, and other tasks related to improving a website’s ranking and visibility in search engines such as Google. Companies may choose to outsource their SEO efforts for various reasons, including to save time and resources, to access specialized expertise, or to free up internal staff to focus on core business activities.
Table of contents
- The Benefits of Using an SEO Reseller
- What Do SEO Resellers Offer?
- Types of SEO Reseller Programs
- What are the risks associated with SEO reseller services
- How Much Does White Labeling Cost?
- How to Track Results from SEO Resellers?
- How to Select the Right SEO Reseller?
- How to identify white- hat SEO Reseller?
- The Best SEO Reseller Programs to Choose From
The Benefits of Using an SEO Reseller
Outsourcing SEO can be a good option when:
Cost savings: According to Salary.com, the salary of an SEO consultant in the USA is $78K+ in average as of January, 2023. SEO is not a one-man job; therefore, it could be very expensive to keep multiple in-house SEO professionals. Outsourcing SEO to a reseller can be more cost-effective than hiring an in-house team, especially for small businesses and startups. A reseller could charge $200 to $2000 based on the requirements but normally it will cost $300 to $500 per client per month.
Expertise: Partnering with an experienced and qualified search engine optimization (SEO) reseller can optimize the success of any business quickly and effectively than you could on your own.
Time savings: Entrusting your SEO needs to a reseller can save huge amounts of time and effort, providing you with the opportunity to shift your attention to other aspects of your company.
Access to the latest tools and techniques: The world of SEO is ever-changing, and it can be difficult to stay on trend with the newest updates and developments, while SEO tools are very expensive to afford for most companies.
Scalability: As your business grows, an SEO reseller can provide a service that is flexible and able to adjust to the growing customer’s needs. This ensures goals are met quickly, without any unnecessary delays or complications.
Flexibility: Working with a reseller of SEO services can be advantageous for your business as it allows for more flexibility and implementing strategies and tactics when it comes to finding ways to improve your digital visibility.
Peace of mind: When it comes to your SEO needs, relying on an experienced and dependable reseller can be a great way to ensure that you get the outcome you desire, helping your business expand.
Incorporating a SEO reseller can be immensely advantageous and cost-efficient. There are myriad advantages that come with taking this route to achieve desired search engine optimization results.
What Do SEO Resellers Offer?
SEO Resellers offer a wide array of assistance to their clients, including:
Keyword Research: SEO resellers may offer finding profitable keywords to target for the clients website by offering keyword research.
On-page Optimization: In order to help their customers reach a higher ranking and greater visibility on search engines, SEO resellers provide on-page optimization. These offerings could involve tweaking the architecture, content, or metadata of a website.
Link Building: Backlinks services help create high-quality backlinks to the company’s website, allowing it to gain greater visibility on search engine results.
Content Creation: SEO Resellers may offer content creation services to help clients create high-quality, keyword-rich content for their website.
Monthly Reporting and Analytics: SEO Resellers offer reporting and analytics services to help clients track their website’s performance and see the results of the SEO efforts.
Depending on the purpose of each client, the range of services provided may vary between resellers.
Types of SEO Reseller Programs
There are several types of SEO Reseller programs, including:
White Label SEO Reseller Programs: A reseller program of this kind makes it possible for companies to present search engine optimization services under their own label, while still keeping the underlying provider anonymous.
Affiliate SEO Reseller Programs: When a reseller enters into this arrangement, they are given the opportunity to market and offer SEO services on behalf of the provider. Each successful sale is awarded with a commission as a form of reward..
Private Label SEO Reseller Programs: Through this program, resellers can manage and provide search engine optimization services under their own branding while being fully supported and guided by the provider.
Turnkey SEO Reseller Programs: For those offering SEO services, there is a comprehensive program available that covers everything required to build a successful business. It provides resellers with access to a white-labeled platform as well as marketing and support services.
Hybrid SEO Reseller Programs: Here, one can find various SEO elements from different types of SEO reseller programs all combined together into one package.
When considering the right SEO Reseller program for your business, there are a few points to bear in mind. It’s important to assess what your goals and budget are and how knowledgeable you are on the subject of search engine optimization. By taking this information into consideration you can determine which program would best suit your needs and aid with your online success.
What are the risks associated with SEO reseller services
There are several risks associated with using SEO reseller services, including:
Quality of work: When hiring an SEO reseller, it can be challenging to evaluate their skill level.
Hidden costs: Many SEO resellers have extra costs or add-ons that are not included in the original price quote.
Misaligned goals: The desires that you have for success in SEO may not be the same as those of a reseller, making it difficult to achieve satisfactory outcomes. This can often result in a lack of focus or inadequate results.
Lack of control: When assigning SEO responsibilities to a reseller, you may not have an understanding of the methods and techniques employed. Thus, relinquishing control over the process and compromising visibility into its implementation.
Unethical techniques: Although it may seem tempting for SEO resellers to use unethical methods in an effort to produce high rankings quickly, this approach can be damaging not just to your website but also your reputation over time.
It is essential that proper steps are taken in order for any successful SEO campaign. Selecting a trustworthy and experienced reseller is crucial. By assessing the outcomes of your SEO activities regularly, it helps ensure optimal performance.
How Much Does White Labeling Cost?
The cost of white label SEO services can vary widely depending on a number of factors, including:
Provider: When it comes to white label SEO services, providers typically have their own pricing system. This could be a flat fee or depend on how much work is required for each task. Additionally, some may charge depending on how many services are provided overall.
Services: When determining how much a white label SEO service might cost, it is essential to consider what services are being provided. As an example, more advanced offerings such as technical SEO implementation; content writing and link building can prove more expensive than simpler ones like keyword research or SEO audit.
Location: When it comes to white label SEO services, pricing can fluctuate based on the provider location. Some countries such as Bangladesh, India may have lower costs due to less expensive labor, while others might see higher charges because of heavier demand for said services.
Volume: When it comes to white label SEO services, providers often provide discounts for those making large-scale purchases or entering into extended contracts. Volume is generally a factor when deciding on pricing for these types of arrangements.
When selecting a white label SEO provider, it is essential to consider both your financial plan and the unique needs of your project. Prices for these services can differ significantly depending on a variety of elements, so it is important to investigate before choosing the right provider who offers you the best value. Normally, small business SEO cost $250 to $500 a month; mid-sized business cost $1000 to $1500 a month.
How to Track Results from SEO Resellers?
To track results from SEO resellers, consider the following steps:
Set goals: When it comes to SEO, setting objectives is essential for success. Identifying clear and quantifiable goals, such as an increase in website traffic or higher search engine rankings, can help you understand the impact of your efforts and track progress over time.
Monitor analytics: Monitoring crucial measures like the number of website visitors, where they’re coming from, and conversion rates is easy with Google Analytics. This powerful tool can help you keep tabs on your performance and make informed decisions about your digital marketing strategy.
Request regular reports: Ask your SEO reseller to provide monthly activity reports. This should include live links of all backlinks they made so far. Weekly reports can create unnecessary headaches as SEO does not impact overnight. Also, SEO activities should spread over a month to make things look natural.
Check rankings: You should ask the reseller to provide you with a dashboard to access ranking data on a daily basis. Or you can check it yourself by searching on search engines – this is the best option as automated rank tracking tools often generate wrong ranking information.
Communicate with your reseller: It is highly important to discuss progress at least once or twice a week. Use Skype or other messenger apps to maintain regular communication with your SEO reseller.
Constantly monitoring certain figures and maintaining dialogue with your reseller are essential activities which allow you to be sure that the desired outcomes are being achieved and that the SEO strategies implemented have a positive effect on your business.
How to Select the Right SEO Reseller?
To select the right SEO Reseller, consider the following factors:
White-Hat SEO: Look for a reseller who offers white-hat ethical SEO service to avoid penalty from search engines.
Experience: You should hire a company with 5+ years of experience.
Reputation: Look for positive reviews and testimonials from past clients. If they are offering SEO services on any freelancing platform, you can ask for the profile url to find the real feedback and reviews from previous clients. Other reviews could be fake. Here is a sample profile from an SEO consultant on Upwork.
Services offered: Try to find a provider who offers SEO services only, instead of finding someone who is offering all sorts of digital marketing.
Pricing: Some of the SEO resellers pricing is too high. On average, small business SEO costs per month $250 to $500. But very cheap SEO services that are below $250 could lead to low quality and unethical SEO.
Transparency: Be very sure that the reseller provides you a monthly report of all activities including the url of every single link they created. Never work with a SEO company who offers ranking and analytic reports only.
Communication and support: Make sure the reseller offers communication through messenger such as Skype, WhatsApp etc.
Customer service: Choose a reseller who provides reports exactly on-time and offers a strong commitment to customer service and satisfaction.
When assessing these points, you can identify an SEO reseller that fulfills your requirements and assists with the realization of your ambitions while delivering the best value for your money.
How to identify white- hat SEO Reseller?
You must ask the reseller if they are using PBN (Private Blog Network) or blogger outreached guest posting for link building. PBNs are fake websites to gain links. These websites have little to no organic traffic; on the other hand, a real website will have 1000s of organic traffic. A link from PBN will cost you $10 to $20 while a link from a real blog could cost you $100+ and even much more. For example, getting backlinks from Forbes could cost you a few thousand dollars.
For other link building strategies, make sure that the SEO reseller is not using any automated software to generate backlinks. Also, be sure to read the content they are generating to make sure all articles are plagiarism free and not spin content.
The Best SEO Reseller Programs to Choose From
We published an article in the past listing all the best SEO reseller providers. Here is the link to the article.